Fed Financial

Why has Saga established such a strong leadership in supplying financial services (e.g. insurance)?

and holidays to the older generation? What does the Core Competence Achieve? Provides potential access to a wide variety of markets

Public Comments

1. Yes, because they Provides potential access to a wide variety of markets. The key core competencies here are those that enable the creation of new products and services. Core Competencies that enable Saga to enter apparently different markets: - Clear distinctive brand proposition that focuses solely on a closely-defined customer group - Leading direct marketing skills - database management; direct-mailing campaigns; call centre sales conversion - Skills in customer relationship management